Kulon Progo, May 6, 2025 — The Green House Field Research Center (FRC) of Universitas Gadjah Mada (UGM) welcomed a visit from the team of UGM’s Center for Agrotechnology Innovation (PIAT) to initiate a strategic collaboration in the distribution and marketing of Green House’s premium melon products through PIAT UGM’s integrated agricultural e-commerce platform, Nutrifresh (https://nutrifresh.piatugm.id/shop).
The visiting PIAT UGM team, led by Mr. Septian and composed of four marketing staff members, was warmly received by Putri Rousan Nabila, S.T., M.T., Head of the Center of Excellence (CoE) for Smart Agriculture FRC UGM. During the visit, the PIAT team observed firsthand the cultivation process of high-quality melons at the Green House. As part of product familiarization, the team was given product samples to taste. The feedback was overwhelmingly positive, highlighting the melon’s sweetness, freshness, and health benefits, making it a compelling choice for Nutrifresh consumers.
The Green House FRC UGM expressed strong support for this collaboration and is optimistic that the synergy with PIAT UGM through Nutrifresh will expand market access for their premium agricultural products. This partnership is expected to benefit both parties while also providing consumers with easier access to high-quality, farm-fresh produce directly from its source.
Writer: FRC Team