In a significant initiative to promote cultural tourism, the Tour & Travel Study Program (Bisnis Perjalanan Wisata) of the Vocational School at Universitas Gadjah Mada has partnered with Grogol Tourism Village in Gunungkidul to develop a culture-based event tourism package called “Kanca Budaya.” This innovative package aims to attract both domestic and international tourists by offering a variety of cultural activities that showcase the region’s rich heritage.

Kotagede, Yogyakarta – 2024
Kotagede, a historic area renowned for its rich cultural heritage, is receiving a fresh approach from the local community of Lawang Pethuk, playing a significant role in developing sustainable tourism. By prioritizing local values and sustainability principles, this community not only promotes tourism but also empowers local residents, preserves culture, and supports the Sustainable Development Goals (SDGs).

On July 24, 2024, the English Study Program of the Vocational School at Universitas Gadjah Mada (UGM) conducted a community service event in collaboration with the Regional Leadership Council of the Indonesian Indigenous Entrepreneurs Association (HIPPI) in Kulon Progo. The theme of the event was “Strengthening Marketing Communication Strategies for MSMEs in Kulon Progo.” This initiative aligns with the Sustainable Development Goals (SDGs), particularly focusing on economic resources, entrepreneurship, and access to education.

Bantul, August 8, 2024—The Community Service Team of the Tour & Travel Business Study Program (PPM BPW Team) of the Vocational School of Gadjah Mada University has initiated a mentoring initiative to develop cultural events in the Kadisoro Tourism Village. This activity aims to strengthen the village’s branding strategy while increasing the capacity of community resources to manage cultural events.

In July 2024, the Tour & Travel Business Study Program (Bisnis Perjalanan Wisata) at the Vocational School of Universitas Gadjah Mada (UGM) conducted a market validation trial for live-in tour packages in Grogol Tourism Village. This event took place on July 5-6, 2024, in collaboration with UGM’s International Affairs Office. The program involved ten international students from various countries, including Tanzania, Cambodia, East Timor, the Philippines, Colombia, Rwanda, and Gambia.