In 2025, Indonesia is witnessing a significant transformation in the field of public relations (PR) through the integration of artificial intelligence (AI) in content creation. Effective communication is the cornerstone of successful partnerships and collaborations, aligning with the Sustainable Development Goal (SDG) 17: Partnerships for the Goals. In this context, public relations plays a crucial role as a facilitator, enabling the delivery of targeted and unobstructed messages among stakeholders globally.