On August 8, 2024, the Bachelor of Applied English Study Program of Universitas Gadjah Mada’s Vocational School conducted the second training session of a community service initiative in collaboration with the Kulon Progo branch of the Indonesian Indigenous Entrepreneurs Association (HIPPI). The event, themed “Strengthening Marketing Communication Strategies for SMEs in Kulon Progo,” aimed to provide training and assistance to small and medium enterprises (SMEs) in marketing their products through both conventional and digital media.