Yogyakarta, July 17 — A research team consisting of lecturers and students from the English Applied Bachelor Program at Sekolah Vokasi Universitas Gadjah Mada is currently examining storytelling strategies used in public relations campaigns by three multinational brands in Indonesia through Instagram Reels. The study aims to explore how linguistic elements are employed to shape brand image and build emotional engagement with social media audiences.

Yogyakarta, 19th May 2025 – A total of 25 students from the Singapore University of Social Sciences (SUSS), along with 2 teachers, engaged in a profound cross-cultural experience as part of the Short Term Immersion Programme SUSS x SV UGM. This program, a collaboration between SUSS and Sekolah Vokasi Universitas Gadjah Mada (SV UGM), spanned nine days from May 8 to 16, 2025. The activity is part of the Interdisciplinary Global Learning Course (NIE351), which carried the theme “Discovering the Power of Storytelling for Self-Development and Community Building.”