Center of Excellence in Culture and Tourism (CoE Culture & Tourism), Universitas Gadjah Mada, is a center dedicated to the development of culture and tourism based on knowledge, research, and data. It supports vocational education, applied research, and community engagement at both national and international levels.

The Center focuses on strengthening the cultural and tourism sectors through academic studies, professional assistance, and the development of sustainable, inclusive, and adaptive management models that respond to social, economic, and technological dynamics. Its services include cultural and tourism research, destination potential mapping, market and visitor analysis, tourism data and statistical processing, as well as facilitation of interdisciplinary discussions and multi-stakeholder collaboration.

In addition, CoE Culture & Tourism actively promotes international collaboration in education, culture, and tourism programs with overseas universities and higher education institutions. These collaborations are implemented through academic and student exchange programs, joint and collaborative research, culture- and tourism-based community engagement, joint programs, and international forums.

Through a data-driven and collaborative approach, CoE Culture & Tourism supports strategic decision-making, destination and tourism industry development, and the formulation of policies aligned with the needs of universities, industry, government, and communities at both national and global levels.

Vision:

To become a leading center of excellence in the development of culture and tourism based on knowledge and data, playing a strategic role in supporting vocational education, applied research, and community engagement through interdisciplinary and multi-stakeholder collaboration at national and international levels.

Missions:

1. To develop academic innovation in the fields of culture and tourism through collaborative, contextual, and globally oriented applied research.
2. To provide support and facilities for cultural and tourism research, including market analysis, destination potential mapping, and tourism data and statistical processing.
3. To support the development of adaptive and globally competitive human resources in the culture and tourism sectors through knowledge-based and data-driven approaches.
4. To expand networks and strengthen link and match implementation among universities, cultural and tourism industries, government, communities, and international partner universities and higher education institutions.