Yogyakarta, July 17 — A research team consisting of lecturers and students from the English Applied Bachelor Program at Sekolah Vokasi Universitas Gadjah Mada is currently examining storytelling strategies used in public relations campaigns by three multinational brands in Indonesia through Instagram Reels. The study aims to explore how linguistic elements are employed to shape brand image and build emotional engagement with social media audiences.

The research focuses on three brands representing different industries: @traveloka.id (tourism), @google.indonesia (technology), and @lorealindonesia (beauty). Data is collected from Indonesian-language Instagram Reels that feature English code-mixing, reflecting the current communication style of Indonesian youth.

In its progress report phase, the research team has successfully collected and transcribed 33 Reels from the three official accounts. Preliminary findings reveal that all brands consistently utilize emotionally charged, inclusive, and persuasive lexical choices in their storytelling narratives. The study also identifies the use of complex sentence structures, rhetorical questions, and direct calls to action that enhance the communicative appeal of the brands.

“This research combines three descriptive and interpretative analytical approaches, namely narrative analysis, corpus-based lexical analysis, and multimodal analysis,” said Erlin Estiana Yuanti, the lead researcher. “It not only investigates the verbal content but also how various modes such as visuals, audio, and text work together to convey meaning. This is crucial to understanding the dynamics of digital communication in today’s visual era,” she added.

The researchers found that the tourism industry tends to present personal and emotional stories about family or travel memories, while the technology industry adopts an informative and solution-oriented approach. Meanwhile, the beauty industry frequently emphasizes themes of self-love and personal transformation.

Through the final outcomes of this study, the research team aims to determine whether storytelling strategies vary depending on industry characteristics and to identify both general and industry-specific storytelling patterns.

This research is part of a collaborative initiative between lecturers and students to strengthen applied research competencies in the field of digital communication and public relations in the social media era. The study is expected to contribute to the development of applied linguistics and strategic digital communication, as well as offer practical insights for creative industry practitioners in designing more effective and impactful narrative-based digital content.

Writer: Erlin Estiana Yuanti, S.S., M.A.

In June 2025, the Center of Excellence (CoE) for Smart and Green Building Information successfully supported the implementation of research studies by lecturers and final projects by students of the Department of Earth Technology by providing the latest survey and mapping equipment and conducting training to improve equipment maintenance. This support demonstrates the commitment of the CoE Smart and Green Building Information in supporting the development of science and technology in the field of surveying and mapping, while strengthening its active role in supporting academic activities at the Sekolah Vokasi UGM.

On June 2-10, 2025, the CoE Smart and Green Building Information facilitated survey and mapping tools for research conducted by lecturers from the Department of Earth Technology at Sekolah Vokasi UGM who are pursuing their doctoral degrees at University College London in England. The equipment provided by CoE Smart and Green Building Information consists of one DJI Phantom RTK drone, one DJI DRTK2 GNSS unit with tripod, one Trimble R8s GNSS unit, and one controller. The equipment was used to collect data in the coastal area of the Special Region of Yogyakarta for doctoral research. The activity was carried out smoothly and the equipment was returned in good condition.

The use of surveying and mapping tools at the CoE Smart and Green Building Information was continued by applied undergraduate students from the Department of Earth Engineering on June 10-16, 2025. The equipment used consisted of two Trimble R8s GNSS units along with two tripods and two controllers. The equipment was used in Ngaglik Subdistrict, Sleman Regency, Special Region of Yogyakarta. The equipment was used for static measurements and RTK-NTRIP (Real-Time Kinematics – Networked Transport of RTCM, Radio Technical Commission for Maritime Services, via Internet Protocol) within a maximum radius of 20 km from CORS GMU1 (Continuously Operating Reference Station GMU1) as part of the final project for students in the Basic Surveying and Mapping Technology study program. During this activity, the students used the equipment properly and returned it in its original condition.

The CoE Smart and Green Building Information survey and mapping tools were also used for faculty research from June 11 to 17, 2025. The equipment used in this activity consisted of two Trimble R8s GNSS units with two tripods and one DJI DRTK2 GNSS unit with a tripod. This activity is a continuation of data collection on May 14–19, 2025, which also included aerial photography and field surveys for a joint research project between the Department of Earth Technology at Sekolah Vokasi UGM and the UGM Faculty of Agriculture. Data acquisition was carried out in Bungamayang PTPN VII, North Lampung, with the participation of around 15 people. The activity went smoothly and the equipment was returned in good condition. 

On Monday–Tuesday, June 30, 2025–July 1, 2025, the CoE Smart and Green Building Information and the Earth Technology Department laboratory held a Training on the Development of Standard Operating Procedures for the Maintenance of Surveying and Mapping Equipment for laboratory technicians, lecturers, and students of the Earth Technology Department at the Sekolah Vokasi UGM. This activity is part of the implementation of the Grant Program for the Improvement of Laboratory Education Competency (PKPLP). The training was conducted in collaboration with PT. ASABA as the training instructor, who has extensive experience in maintaining surveying and mapping equipment. The training took place in the Hall of the Earth Technology Department Library Building at the Sekolah Vokasi UGM and proceeded smoothly.

With various activities carried out throughout June to early July 2025, the CoE Smart and Green Building Information has increasingly demonstrated its strategic role as a center of excellence in providing facilities, training, and technical support for the advancement of education and research in the field of survey and mapping technology. It is hoped that this synergy can continue to be enhanced in order to encourage innovation and produce competent graduates who are ready to face global challenges.

Written by: Dyah Ajeng Wijayanti

Edited by: Public Relations Office, Sekolah Vokasi, Universitas Gadjah Mada

Yogyakarta, July 9, 2025 – Sekolah Vokasi Universitas Gadjah Mada hosted the official opening ceremony of the World Friends Korea PAS Youth Volunteer 2025 program at the Ballroom of the Teaching Industry Learning Center (TILC), SV UGM. This program reflects a continued commitment to strengthening cultural ties between Indonesia and South Korea through the exchange of knowledge, language, and the arts.

The opening ceremony began with a performance of the Bajidor Kahot dance by SV UGM students. More than just entertainment, the traditional dance served as a warm welcome to the Korean volunteers from the “Satu Hati” Team of the Pacific Asia Society (PAS).

In his remarks, the Head of the Department of Foreign Languages, Arts, and Culture Management (DBSMB) at SV UGM, Dr. Nuryuda Irdana, S.P., M.M., H.T.S., C.H.E., emphasized that the program is not merely a student exchange initiative, but a meaningful effort to build a deeper bridge of intercultural understanding between the two countries. “This year, we continue the program as part of our ongoing commitment to supporting cross-cultural learning and strengthening relations between Indonesia and Korea. This is not just a student exchange, it is a way to build deeper understanding of each other’s cultures,” he stated.

Dr. Endang Soelistiyowati, M.Pd., Vice Dean for Cooperation and Alumni at SV UGM, also shared a similar message. She expressed her happiness that the program could take place again after the pandemic. “We’re very glad this program is back after the pandemic. Through this collaboration, we hope students from Indonesia and Korea can learn together and understand each other better. This program reminds us that differences are normal and they can even become a strength to help us build a better world,” she said.

Park Jinho, the supervisor from PAS, also emphasized that this program has become an important foundation for building strong and meaningful cooperation between the people of Indonesia and South Korea through cultural exchange. “This program has a solid foundation for long-term collaboration between Indonesia and Korea. Through cultural exchange and direct interaction, we believe that young people from both countries can develop mutual understanding and form closer relationships. Not just as program participants, but as friends across nations,” he stated.

Throughout the program, Korean volunteers will share knowledge about the Korean language and culture with UGM students through interactive and engaging methods. The learning activities will begin with basic materials, such as self-introduction, common greetings, and everyday Korean conversations. At the intermediate level, participants will explore Korean culture more deeply through various activities, including traditional games, tasting Korean cuisine, and learning about popular culture such as K-pop. In the advanced stage, participants will design a cultural journey map project as a way to apply the knowledge they have gained. In addition, there will be art and sports classes to enrich participants’ experience, including traditional fan-making, Korean games, and basic taekwondo practice.

As a form of two-way exchange, the program also includes sessions on Indonesian culture for the Korean participants. They will be introduced to basic Indonesian languages, including greetings and polite expressions such as “tolong,” “maaf,” and “terima kasih,” as well as an introduction to Javanese language in both ngoko (informal) and krama (formal) levels. The participants will also take part in traditional Indonesian arts classes, such as gamelan and angklung, along with hands-on practice sessions designed to help them experience and understand the richness of local culture more deeply.

To conclude the program, all participants will present a cultural performance that reflects their learning outcomes, collaboration, and the cross cultural understanding they have developed together throughout the program.

Through the World Friends Korea PAS Youth Volunteer 2025 program, SV UGM reaffirms its role in expanding international collaboration and strengthening cultural diplomacy. The program is expected to help shape a young generation that is not only academically competent but also culturally sensitive, tolerant, and equipped with a strong global perspective.

Yogyakarta, July 4, 2025 — Sekolah Vokasi Universitas Gadjah Mada (SV UGM) welcomed a visit from the Head of the National Archives of the Republic of Indonesia (ANRI), Dr. Mega Pinandito, M.Eng., along with other ANRI delegations. The visit aimed to strengthen synergy between vocational education and the development of a robust national archiving system. The event took place in Room 201, 2nd Floor of the Teaching Industry Learning Center (TILC) building, and was warmly received by SV UGM leadership and faculty members of the Applied Bachelor’s Degree Program in Archives and Records Management (PARI).

In his opening remarks, Dean of SV UGM, Professor Dr.-Ing. Ir. Agus Maryono, IPM., ASEAN Eng., reaffirmed the college’s commitment, as part of Universitas Gadjah Mada, to producing graduates who are ready to enter the workforce and adaptable to current developments. “We have three main buildings—TILC, FRC, and Pantja Dharma. We have eight departments spanning science and technology to social sciences and humanities. For this reason, SV UGM is often referred to as a ‘miniature of UGM,’” he explained. He also highlighted the strengths of the PARI program as one of the college’s most in-demand study programs, highly relevant to the growing need for professional archivists in the digital age. Furthermore, Professor Agus expressed SV UGM’s readiness to expand its collaboration with ANRI, particularly in advancing professional certification and developing digital archiving systems through interdisciplinary cooperation with the Department of Electrical Engineering and Informatics (DTEDI).

During the visit, Dr. Mega Pinandito addressed the urgency of reforming the national archiving system, emphasizing the importance of systematically and integratively converting physical archives into digital formats. “An archive is something that has been written and stored. But today we face a major question: how can all of this be effectively digitized and accessed?” he stated. He also stressed that future archival graduates should not only be prepared for bureaucratic needs but also be ready to contribute to the industrial sector and broader society. “We hope archival graduates can become more flexible with the support of proper professional certification and adaptability to technological advancements,” he added.

In the discussion forum, Professor Agus reiterated that SV UGM has taken concrete steps toward implementing professional certification programs in the field of archiving. “We recognize the importance of nationally standardized competence recognition and are ready to collaborate with ANRI in establishing certification schemes that are relevant for our graduates,” he affirmed.

Echoing this, Irfan Rizky Darajat, S.I.P., M.A., Manager of the Finance, Asset, Human Resource, and Information System Unit of the Department of Language, Arts, and Cultural Management (DBSMB), explained that SV UGM has been undertaking efforts to digitize its archival records, despite facing certain challenges. “We have utilized various applications to digitize paper-based archives. However, we are aware that the next challenge lies in managing these digitized records in an integrated manner. That is why synergy with ANRI is essential,” he said.

The event also served as a platform to introduce several of ANRI’s flagship programs, including the “Srikandi Arsip” initiative, which promotes cross-sector collaboration in building an inclusive and sustainable national archiving system. The Head of ANRI invited SV UGM to actively participate in the initiative and explore opportunities for joint research and the development of technology-based systems.

The meeting, held in an academic and dialogical atmosphere, concluded with a shared hope that collaboration between ANRI and SV UGM would result in policies, programs, and innovations that strengthen the national archiving system and produce outstanding archival graduates who are relevant to contemporary needs. This visit marks a strategic step in advancing vocational education based on the demands of industry and modern public governance.

Writer: Febriana Trisnawati

SDGs: 4, 9 dan 17

Yogyakarta, July 1, 2025 — Sekolah Vokasi Universitas Gadjah Mada (SV UGM) welcomed an academic visit from the Vocational Faculty of Universitas Negeri Malang (FV UM) for a consultation and discussion on developing business units to support income-generating strategies. The meeting took place on July 1, 2025, on the 8th floor of the Center of Excellence (CoE) Teaching Industry Learning Center (TILC) SV UGM. The event was marked by a warm and collaborative atmosphere between two leading vocational education institutions in Indonesia.

The FV UM delegation was led by Dr. Muladi, S.T., M.T., Dean of the Faculty, accompanied by Prof. Apif M. Hajji, M.Sc., Ph.D., Vice Dean for General Administration and Finance, along with several heads of study programs and academic coordinators from FV UM.

In his welcoming remarks, Dr. Wiryanta, S.T., M.T., Vice Dean for Research and Community Service at SV UGM, expressed his appreciation for the visit. “We warmly welcome you, and allow me to introduce SV UGM. This college is a miniature of UGM, as we offer study programs that cover both science and technology as well as social sciences and humanities. Currently, SV UGM provides applied bachelor’s degree (Diploma IV) programs, and we are preparing to launch vocational master’s programs. We have already established the Master’s in Occupational Health and Safety since 2024 and, God willing, we are ready to open enrollment for the Master’s Program in Tourism Attraction Development,” said Dr. Wiryanta.

In his remarks, Dr. Muladi stated that the primary purpose of the visit was to maintain academic ties and to learn directly about SV UGM’s strategies for income generation. “At present, we are still highly dependent on student tuition fees as our main source of funding. Therefore, we want to learn how SV UGM manages and develops its business units. Let me also introduce the Vocational Faculty of Universitas Negeri Malang. Established in 2023, our faculty integrates vocational programs from the Faculty of Economics and Business, the Faculty of Letters, and the Faculty of Engineering. We are designed to produce competitive applied bachelor graduates who are ready to enter the workforce,” he explained.

The discussion continued with a detailed presentation on SV UGM’s income-generating practices. Dr. Wiryanta shared that, in general, around 70 to 80 percent of SV UGM’s funding still comes from student tuition fees. However, several efforts have been made to develop alternative sources of income, particularly through grants and partnerships. “We fully welcome grant opportunities. In addition to supporting operations, grants also enhance the image of the successful products we produce. We also utilize our laboratories as testing sites and production centers that can be monetized through various activities,” he explained.

Adding to this, Dr. Faiz Zamzami, S.E., M.Acc., QIA., Manager of the Cooperation, Training, and Career Development Unit, explained that as part of a State University with Legal Entity (PTN-BH), SV UGM has the flexibility to manage its finances independently. Therefore, long-term strategies are needed to create new revenue streams. “Our income-generating activities are based on several pillars, including training programs, contractual services, laboratory services, asset utilization, and profit-sharing-based partnerships,” he stated.

This meeting not only strengthened synergy between vocational institutions but also demonstrated a shared commitment to supporting the Sustainable Development Goals (SDGs). SV UGM and FV UM reaffirmed the importance of collaboration in developing adaptive, innovative, and sustainable vocational education models, while also enhancing institutional capacity through productive and financially independent business units.

At the conclusion of the meeting, both institutions expressed hopes for mutual learning, the exchange of best practices, and the establishment of long-term collaboration to advance the quality of vocational education in Indonesia—education that excels academically and sustains itself financially.

Writer: Febriana Trisnawati

Nama Penulis: Febriana Trisnawati

SDGs: 4, 8, dan 17

Yogyakarta, June 24, 2025 — The Vocational College of Universitas Gadjah Mada (SV UGM) has once again reaffirmed its commitment to expanding international partnerships through the signing of a Memorandum of Understanding (MoU) and Implementation Agreement with Melody Publishing Co., Ltd., a leading publishing company from Taiwan. The signing ceremony took place on Friday, June 20, 2025, at 5:00 PM (WIB) in Room 201, TILC Building, SV UGM.

The event was attended by several officials and academics from SV UGM, including Prof. Dr.-Ing. Ir. Agus Maryono, IPM., ASEAN Eng., Dean of the Vocational College, Dr. Endang Soelistiyowati, S.Pd., M.Pd., Vice Dean for Collaboration and Alumni, Alfelia Nugky Permatasari, S.S., M.A., Manager of the International Relations Office, and Dr. Nuryuda Irdana, S.P., M.M., Head of the Department of Languages, Arts, and Cultural Management. Representing Melody Publishing was Lee Tsung Ming, EMBA, along with Prof. Yinghuei Chen, who also represented Asia University and plays an active role in the collaboration network.

This partnership is particularly focused on the International Student Internship Program, designed for final-year students of SV UGM. Through this program, students will gain professional work experience in Taiwan in fields such as information technology, graphic design, and English language teaching for children. Conducted in an international work environment, the program requires participants to demonstrate strong English proficiency as a key prerequisite.

Selected students will receive a range of benefits, including a monthly allowance of USD 950–1,000, a one-way flight ticket to Taiwan, and the opportunity to earn transferable academic credits recognized by SV UGM. Beyond hands-on work experience, the program also provides students with valuable opportunities to build international networks that will enhance their future professional careers.

The internship program is offered in two duration schemes: a six-month placement (either February–July or August–January) or a full-year placement (February–January of the following year). The selection process will be carried out by each department under the coordination of SV UGM, taking into account both academic performance and foreign language proficiency.

The signing of this agreement marks an important milestone for SV UGM in advancing the internationalization of vocational education and preparing graduates who are excellent, adaptive, and competitive in the global job market. Strategic collaborations such as this are expected to serve as a model of cross-border cooperation, delivering tangible impacts in enhancing graduate quality and broadening the horizons of Indonesian students.

Yogyakarta, 19th May 2025 – A total of 25 students from the Singapore University of Social Sciences (SUSS), along with 2 teachers, engaged in a profound cross-cultural experience as part of the Short Term Immersion Programme SUSS x SV UGM. This program, a collaboration between SUSS and Sekolah Vokasi Universitas Gadjah Mada (SV UGM), spanned nine days from May 8 to 16, 2025. The activity is part of the Interdisciplinary Global Learning Course (NIE351), which carried the theme “Discovering the Power of Storytelling for Self-Development and Community Building.”

Yogyakarta, May 5, 2025 – Sekolah Vokasi Universitas Gadjah Mada (SV UGM) once again reaffirmed its commitment to developing adaptive and impactful vocational education. This commitment was embodied through the Partnership Gathering and a strategic collaboration signing ceremony held on Monday, May 5, 2025, at the Ballroom of the Teaching Industry Learning Center (TILC) building, SV UGM. The event welcomed several industry partners participating in the SV UGM Career Days 2025.

The gathering began with the singing of Indonesia’s national anthem, “Indonesia Raya,” followed by the official signing of the collaboration agreement between SV UGM and PT PAL Indonesia. The signing marks a long-term synergy aimed at developing vocational education rooted in real industry practices.

Present at the event were the Dean of SV UGM, Prof. Dr.-Ing. Ir. Agus Maryono, IPM., ASEAN Eng., Vice Dean for Partnership and Alumni Affairs, Dr. Endang Soelistiyowati, S.Pd., M.Pd., department heads, representatives from industry partners, and the SV UGM Partnership Office team.

In his speech, Prof. Agus Maryono highlighted SV UGM’s strength as a vocational school that spans across both science-technology (Saintek) and social-humanities (Soshum) disciplines. He noted that its productive-age human resources serve as a valuable asset for delivering forward-looking and applicable vocational education.

He emphasized that SV UGM’s vocational education is grounded in the Tri Dharma of Higher Education: education and teaching, research and development, and community service. These three pillars are carried out simultaneously to produce excellent graduates through an innovative ecosystem that supports hands-on industry experience, applied research, and job placement.

The TILC Building itself stands as a collaborative space between academia and industry, where applied research, student innovation, and entrepreneurship converge in a relevant learning ecosystem.

“Collaboration is the key to success. If our partners face challenges, we are here to help solve them together. This is how universities can make a real impact,” Prof. Agus stated.

A testimonial session followed, featuring Hartanto Dwi Kurniawan from PT United Tractors Tbk, Semarang Branch, who shared his experience collaborating with SV UGM since 2021 through the SOBAT (Sekolah Binaan) program. The session was moderated by Ms. Alfelia Nugky Permatasari, S.S., M.A. from the SV UGM Office of International Affairs, who outlined the collaboration process and its contributions to producing high-quality human resources.

An open discussion session further reinforced the importance of the link and match approach between vocational education and industry needs. Participants proposed that collaborative programs be designed on a periodic basis with joint evaluation. They also highlighted the need to redesign internship programs to provide meaningful learning experiences—beyond just fulfilling academic requirements.

Heads of departments at SV UGM expressed strong enthusiasm. The Department of Mechanical Engineering and Department of Electrical Engineering and Applied Informatics (DTEDI) offered opportunities for collaboration in guest lectures, applied research, internships, and the development of Recognition of Prior Learning (RPL). Meanwhile, the Department of Language, Arts, and Management (DBSMB) and the Department of Economics and Business (DEB) encouraged partnerships in scholarships, recruitment, and collaborative research. Representatives from the Vocational Development Center (VDC) also added potential collaborations in digital marketing, automation technology, and industry-driven guest lecture programs.

Through this event, SV UGM strengthens its position as a leader in resilient, relevant, and proactive vocational education that responds to workforce demands and national development goals. This partnership not only supports SDG 4 (Quality Education), but also promotes SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 17 (Partnerships for the Goals).

The event marked a concrete step toward building an innovative campus ecosystem through cross-sector collaboration—aligned with the spirit of Merdeka Belajar Kampus Merdeka, and focused on transformation and sustainable vocational education in Indonesia.

Yogyakarta – Sekolah Vokasi Universitas Gadjah Mada (UGM) keep strengthening their commitment in creating a safe, healthy, and inclusive campus environment. One of its latest efforts was a Socialization on the Prevention of Sexual Violence, held on Wednesday, April 23, 2025, at the Ballroom of the TILC Building, Sekolah Vokasi UGM. This event presents Prof. Dra. Yayi Suryo Prabandari, M.Si., Ph.D., Team Leader of Health Promoting University (HPU) UGM, as the main speaker.

The event opened with remarks from the Dean of Sekolah Vokasi UGM, Prof. Ing. Ir. Agus Maryono, IPM., ASEAN Eng., who stressed that the issue of sexual violence is a shared responsibility. He explained that this activity is a real step from the university in preventing and handling sexual violence on campus. “In the future, we aim to provide counseling spaces at the program level. This is part of the university’s commitment to ensure a safe and comfortable environment for all members of our academic community,” he said.

In her presentation, Prof. Yayi introduced a holistic approach through the Health Promoting University concept, which focuses on creating a learning environment and organizational culture that supports health, well-being, and sustainability. According to her, a healthy university is not just a place to study, but a place that empowers every academic member to reach their best potential. This approach refers to frameworks from the Asian University Network – Health Promotion Network (AUN-HPN), and also the Healthy Universities concept from England (2010), where universities act as drivers of positive change for a healthier society.

Prof. Yayi also shared several initiatives already implemented at UGM to support this healthy campus vision—such as promoting physical activity, healthy eating, mental health care, health literacy, and zero tolerance for drugs, tobacco, alcohol, as well as all forms of violence, including bullying and sexual harassment. UGM is also actively creating a safe, healthy, and disability-friendly campus while raising awareness about reproductive health among students and staff.

In discussing sexual violence, Prof. Yayi emphasized that no single gender is solely responsible for harmful behavior. “Both men and women can have inappropriate behavior that may lead to sexual violence—it’s a matter of intensity and control,” she stated. Her message served as a reminder that prevention must involve everyone, not just a certain group, and that fair, educational values should be taught from a young age.

The discussion session after the presentation was lively and open. Many participants shared their thoughts, experiences, and questions, which helped deepen everyone’s understanding of how to respond to sexual violence on campus. The warm, empathetic atmosphere showed that this topic truly matters to the academic community.

The event ended with the presentation of a souvenir to the speaker, a group photo session, and closing remarks from the organizing committee. Through this initiative, Sekolah Vokasi UGM hopes to build a campus culture that is more aware, caring, and proactive in preventing all forms of violence—and to continue creating safe spaces for everyone in higher education.

Writer: Febriana Trisnawati